Phil Cooke

Phil Cooke, Ph.D, is a filmmaker, media consultant, and founder of Cooke Media Group in Los Angeles and Nashville. His latest book is “Church on Trial: How to Protect Your Congregation, Mission, and Reputation During a Crisis." Find out more at philcooke.com.

Hiring Cheap? Not so Fast . . .

Sometimes, hiring cheap is the most expensive choice. The principle sounds wrong to some people, but it’s straightforward: You often save the most money by hiring the most expensive person.

Where Are the Bibles in Church?

I looked around, and to my surprise, out of about 400 people in that theater, I was the only one I could see holding a Bible. Where are the Bibles in church?

Digital Change is More Significant Than You Think

What do we do with digital change? As a church, ministry, or nonprofit leader, have you surrounded yourself with a team that understands digital communication?

How To Know It’s Time To Drop Your Idea And Move On

There are situations when it’s better to drop your idea and move on – even if you’ve spent years developing and writing it. The problem is – how do you know?

Facial Recognition in Church? It’s Happening Right Now

I can see there could be positive uses for facial recognition in church, but I’ve also been surprised at how few conversations there have been about using it.

Priorities: Strategy Over Technology

Never forget that ideas drive the world, not technology. While we get caught up in the latest mobile devices, software, social media applications and...

Why We Need to Start Preaching and Teaching the Basics of Christianity

The ramifications for preaching and teaching are enormous. False teaching and wrong believing create Christians who aren’t just weak, they’re actually damaging to the cause of Christ.

Where Is Your Creative Space?

If you’re a serious creative person, you need to find the place where you do your best work. In a coffee shop, in your bedroom, in the basement, on the patio – you need a creative space.

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