More Children’s Ministry Strategies for Unchurched Kids
5. Use social media and digital outreach.
To reach unchurched families, first meet them online. Many people visit a website before setting foot at a church. So update your home page and social media often. Keep the website and kidmin page easy to navigate. Highlight events, registration forms, and safety protocols.
Also share photos of your ministry in action. (But don’t show children’s faces without parental permission.) Seeing classrooms and events lets families know what to expect.
6. Streamline check-in.
A new family’s initial experience could determine if they return. So retain people by making good impressions.
- Make check-in simple. For the first visit, check-in should be efficient. If possible, offer pre-registration online.
- Give visitors a gift. Send home something with new families. Kids love coloring pages and stickers. For parents, offer a mug or devotion booklet.
- Follow up. Send a personalized email or postcard, thanking people for attending. Include an invitation and link to upcoming events.
7. Equip volunteers to welcome unchurched families.
Train kidmin volunteers to interact well. Model how to talk with children and parents who may not understand church customs. Ask volunteers to sit with new families and personally invite them to events.
8. Enlist everyone’s help.
Finally, ask the entire church to welcome new people.
- Provide prayer support. Ask congregants to pray for your ministry and for unchurched kids. They can pray for specific upcoming events designed to attract families.
- Invite families to serve. When unchurched families attend regularly, invite them to serve in non-intimidating ways. Then they’ll feel like part of the church family.
- Create invite cards. Give church members cards to hand out to neighbors or co-workers. That makes it easy to share details about kidmin programs.
Children’s ministry strategies for unchurched kids are at the heart of evangelism. Involve the whole church to grow together in faith!
